Eating, breathing, and sleeping come naturally to us all but, for Richard Brooks, so does style. Raised during a time when formal dress was revered and sloppy attire rebuffed, where downtown avenues were lined with upscale department stores and chic boutiques, rather than clothing chains and one-stop shopping centers; Richard Brooks developed a fascination with the opulent lifestyles of the affluent and jumped into the clothing industry at the tender age of 15.
“Everything is an ocean of faded denim, logoed T-shirts, sweatshirts and hoodies, greasy ball caps and dirty tennis shoes” the owner of Brooks & Sons Men’s Clothiers says with disgust, as if the mental image of these items of clothing gives him the chills. “It’s not a matter of looking any different. It’s just a matter of who paid more for his logo.”
Richard worked in the clothing industry full time until he graduated with a Bachelor’s of Science Degree from West Texas State University at the age of 25, where he was the “second banana” at Colbert’s Harry Holland, the merger of Colbert’s ladies department store and Harry Holland.
In his late 20s, Richard left the clothing industry and ventured into other professional fields, but the skills he acquired in the past slithered their way into every position he held. While working as a junior manager at a pharmaceutical company in San Antonio, one of Richard’s job responsibilities was to travel to Dallas to interview potential employees, and you can guess what attributes made a lasting impression in the “company’s eyes.”
A well-dressed man is sending a message to anyone who observes him, if he’s well assembled. The message is that he’s very aware, he’s observant, he pays attention to detail, he goes the extra mile. It says a lot.
Although Richard strayed from his calling for many years, he returned to his hometown 20 years ago to look after his mother and after working at a few fine men’s stores in Amarillo, he eventually opened his own shop, Brooks & Sons Men’s Clothiers.
Richard’s goal in this business is to pass on his knowledge and passion for style to generations, in hopes that people will some day refer to classic, enduring styles rather than picking up trends soon to become dated and irrelevant. Besides the obvious perk of getting to work with fine garments on a daily basis, Richard finds immense gratification in his job. His customers’ images and satisfaction is important to him and he strives to present them with impeccable service and care.